गोविन्द भाष्य (श्रील बलदेव विद्याभूषण - अचिन्त्यभेदाभेद वेदान्त ब्रह्मसूत्र भाष्य सटीक)

do not please Him. He is pleased by they who engage in His devotional service. He is not pleased by they who do not engage in devotional service. He personally explains (Bhagavad-gītā 7.17): teṣāṁ jñānī nitya-yukta eka-bhaktir viśiṣyate priyo hi jñānino 'tyartham ahaṁ sa ca mama priyaḥ "Of these, the one who is in full knowledge and who is always engaged in pure devotional service is the best. For I am very dear to him, and he is dear to Me."* In the Kaivalya Upaniṣad (2) it is said: śraddhā-bhakti-dhyāna-yogād avehi "With devotion, meditation, and faith one should try to understand the Supreme." If it were not true (that the Lord reveals Himself to they who love and serve Him, and if instead it were true that He reveals Himself only on a whim to people chosen at random, and if He thus did not care for the love and devotion of they who serve Him), then one might justly become angry with the Lord and claim that He is unfair. Here someone may object: If this is so then why does the scripture explain that the Lord reveals Himself to they whom He chooses? To this objection the sūtra replies: "“bhūyastvāt" (because of being more important). The word "tu" (indeed) in the sūtra is used for emphasis. The meaning here is that the Lord's choosing is the most important aspect in His directly appearing before a person. Actually the Lord's choosing is the last of a chain of causes. Here is the sequence of events: First there is association with saintly devotees and service to them. By that service one learns the truth of the Supreme Lord and also about one's own self. Then one becomes disinterested in whatever has no relation to the Lord. Then one develops devotion and love for the Lord. That love pleases the Lord and makes one dear to the Lord. Then the Lord chooses to reveal Himself to that person. Adhikaraṇa 27 The Supreme Lord Resides in the Bodies of the Conditioned Souls